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Arkansas Children’s using Digital Ethnography for 'Voice of the Customer'

Arkansas Children’s using Digital Ethnography for 'Voice of the Customer'

Update: 2019-10-25

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Digital ethnography observes healthcare decision making on community message boards. These insights bring a more distinct ‘voice of the customer’ to shape marketing and service delivery. Health system marketing leader Jeff T. House and digital ethnography Dean Browell, Ph.D. join BOH host Matthew Hanis to explain how digital ethnographic research is applied and some of the surprising insights which have emerged.

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Arkansas Children’s using Digital Ethnography for 'Voice of the Customer'

Arkansas Children’s using Digital Ethnography for 'Voice of the Customer'

Business of Healthcare, Matthew Hanis