Best way to segment a catalog for AI platforms
Description
AI platforms require strategic catalog segmentation to maximize performance outcomes. Katie Moro, Director of Managed Services at Productsup, shares her KPI-driven approach to product feed optimization that has proven effective across enterprise e-commerce implementations. She outlines a framework for aligning catalog segments with specific business objectives—whether prioritizing revenue-driving SKUs, new customer acquisition through fresh inventory, or traffic generation via high-engagement products. Moro emphasizes the critical importance of granular segmentation strategies that scale with measurable growth targets.
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