Building a Strong Online Community | Best Practices from Influencers
Digest
This podcast delves into the changing dynamics of social media, highlighting the shift from following accounts to personalized content delivery through algorithms. The speaker emphasizes the importance of creating remarkable content that resonates with viewers, rather than solely focusing on follower count. The conversation then shifts to Snapchat, emphasizing its potential for growth, particularly for creators already established on other platforms. The speaker discusses the platform's unique features and how they can be leveraged for content creation and brand building. The podcast further explores the importance of patience and balance in content creation, particularly for new creators. The speaker emphasizes that rushing to achieve success can lead to mistakes and burnout, advocating for a balanced approach that prioritizes quality over quantity. The conversation then focuses on the importance of trusting one's intuition when embarking on new ventures, particularly in the creative field. The speaker advises against solely relying on external expertise and emphasizes the value of learning through experience and experimentation. The podcast also touches upon the growing recognition and success of women's sports, celebrating the perseverance of female athletes and acknowledging the role of previous generations in paving the way for their achievements. The speaker then delves into the importance of competition and embracing mistakes in personal and professional development, arguing against the practice of awarding participation trophies and emphasizing the value of learning from failures. The conversation explores the challenges of balancing family time with social media engagement, particularly for parents who are also content creators. The speaker emphasizes the importance of prioritizing family time and using social media strategically to build meaningful connections. The podcast concludes with a discussion about the "Oysters Rule," which encourages creators to embrace curiosity and experimentation, even if it means stepping outside of their comfort zone. The speaker emphasizes the importance of trying new things and not limiting oneself to a single platform or approach.
Outlines
The Evolution of Social Media and Attention
The conversation begins with a discussion about the changing landscape of social media, particularly the shift away from following accounts and towards algorithms that deliver personalized content. The speaker highlights how the focus should be on creating remarkable content that resonates with viewers, rather than fixating on follower count.
Snapchat: A Hidden Opportunity for Growth
The conversation shifts to Snapchat, with the speaker emphasizing its potential for growth, particularly for creators who are already established on other platforms. They discuss the platform's unique features and how it can be leveraged for content creation and brand building.
Content Creation: Patience and Balance
The discussion delves into the importance of patience and balance in content creation, particularly for creators who are new to the space. The speaker emphasizes that rushing to achieve success can lead to mistakes and burnout, and that a balanced approach is key to long-term success.
Trust Your Gut and Embrace Learning
The conversation focuses on the importance of trusting one's intuition when embarking on new ventures, particularly in the creative field. The speaker advises against solely relying on external expertise and emphasizes the value of learning through experience and experimentation.
Celebrating Women's Sports and Perseverance
The conversation shifts to women's sports, with the speaker expressing their joy at the growing recognition and success of female athletes. They discuss the importance of perseverance and the role of previous generations in paving the way for current athletes.
Competition, Mistakes, and Growth
The discussion delves into the importance of competition and embracing mistakes in personal and professional development. The speaker argues against the practice of awarding participation trophies and emphasizes the value of learning from failures.
Balancing Family and Social Media
The conversation explores the challenges of balancing family time with social media engagement, particularly for parents who are also content creators. The speaker emphasizes the importance of prioritizing family time and using social media strategically to build meaningful connections.
Keywords
Snapchat Spotlight
Snapchat Spotlight is a feature on the Snapchat app that allows users to share short-form videos that can be viewed by a wider audience. It's similar to TikTok and Instagram Reels, and has become a popular platform for creators to reach new audiences and build their brand.
Gen X
Gen X refers to the generation born between 1965 and 1980. They are often characterized as being independent, resourceful, and tech-savvy. In the context of the podcast, Gen X is discussed in relation to parenting styles and the challenges of raising children in a rapidly changing world.
Patience
Patience is the ability to wait calmly without complaining or becoming upset. In the context of the podcast, patience is discussed as a crucial virtue for content creators, particularly those who are new to the space. It emphasizes the importance of focusing on long-term goals and not getting discouraged by setbacks.
Algorithm
An algorithm is a set of rules or instructions that a computer follows to perform a specific task. In the context of social media, algorithms are used to determine which content is shown to users. The speaker discusses how algorithms have changed the way social media platforms operate, shifting the focus from following accounts to personalized content delivery.
Community Building
Community building refers to the process of creating a sense of belonging and shared purpose among a group of people. In the context of the podcast, community building is discussed as a key aspect of social media success. The speaker emphasizes the importance of engaging with followers, providing support, and building meaningful connections.
Content Creator
A content creator is someone who produces and shares content online, typically through social media platforms. The podcast features several content creators who discuss their experiences, challenges, and strategies for success.
Brand Building
Brand building refers to the process of creating a strong and positive image for a product, service, or individual. In the context of the podcast, brand building is discussed as a key aspect of social media success. The speaker emphasizes the importance of creating consistent and high-quality content that resonates with the target audience.
Q&A
How has the landscape of social media changed in recent years, and what are the implications for content creators?
Social media has shifted from a focus on following accounts to algorithms that deliver personalized content. This means creators need to focus on creating remarkable content that resonates with viewers, rather than fixating on follower count.
What are some of the key benefits of using Snapchat for content creation and brand building?
Snapchat offers a unique opportunity for growth, particularly for creators who are already established on other platforms. Its features, like Spotlight, allow for creative content creation and can attract a new audience.
Why is patience so important for content creators, especially those who are new to the space?
Patience is crucial for long-term success. Rushing to achieve success can lead to mistakes and burnout. A balanced approach, focusing on quality over quantity, is key to sustainable growth.
What advice would you give to someone who is considering venturing into a new creative field, like animation?
Trust your gut and embrace learning. Don't solely rely on external expertise. Experiment, learn from your experiences, and find partners who share your vision and values.
How do you feel about the growing recognition and success of women's sports, and what role do you think previous generations have played in this?
It's incredibly exciting to see women's sports finally getting the recognition they deserve. Previous generations fought hard for equality, paving the way for current athletes to reap the benefits of their efforts.
What are your thoughts on the practice of awarding participation trophies, and how does it impact children's development?
Participation trophies are detrimental to children's development. They teach children that effort is more important than results, which can lead to a lack of motivation and a fear of failure.
How can parents balance family time with social media engagement, particularly if they are also content creators?
Prioritize family time and use social media strategically. Don't let social media consume your life. Engage with followers in a meaningful way, but don't sacrifice quality time with your loved ones.
Why is community building so important on social media, and how can creators build strong communities?
Building a strong community is essential for long-term success. Engage with followers, provide support, and build meaningful connections. Remember that social media is about more than just promoting your content.
What are some of the challenges and rewards of Gen X parenting in today's world?
Gen X parents face the challenge of navigating different parenting styles and the pressure to raise children in a rapidly changing world. The reward is the opportunity to raise authentic and resilient children who are prepared for the challenges of the future.
What is the "Oysters Rule," and how can it be applied to content creation?
The "Oysters Rule" encourages creators to embrace curiosity and experimentation, even if it means stepping outside of their comfort zone. Don't be afraid to try new things and explore different platforms and approaches.
Show Notes
In this episode of the GaryVee Audio Experience, I had the pleasure of hosting an insightful conversation with influencers on Instagram Live. We kicked off by discussing the ever-evolving nature of social media algorithms and how creators are winning on merit rather than follower counts. We dove into the potential of Snapchat Spotlight, emphasizing its current gap in the market and how it's a fantastic opportunity for both seasoned creators and newcomers.Our discussion also touched on the complexities of raising children in the digital age, where influencers shared their experiences and concerns about overexposure and the potential long-term effects on their kids.
We talked about the importance of teaching empathy, compassion, and accountability to our children to prepare them for the real world.Gary Vee shared his thoughts on the critical role of self-esteem in navigating social media, highlighting that building genuine self-worth is key to handling online interactions. We also explored the challenges influencers face with negative feedback and the importance of not letting it overshadow the positive impact they can make.We covered the significance of engaging with your audience, focusing on the value of building a strong, supportive community rather than chasing follower counts.
The conversation included practical advice on content creation strategies tailored to different platforms and how to maintain a balance between personal life and online presence.
Overall, this episode is packed with valuable insights for anyone looking to understand the nuances of social media, build a robust online community, and effectively manage the pressures of being a content creator in today's digital landscape.
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