CNN & T-Mobile's News Sponsorship: Balancing Advertising & Journalism
Update: 2025-11-10
Description
CNN and T-Mobile Partner for Innovative News Sponsorship: Balancing Advertising and Journalistic IntegrityThis podcast episode explores the new advertising deal between CNN and T-Mobile, where T-Mobiles logo will appear on CNNs digital screens during live reports. The partnership aims to showcase T-Mobiles new SuperMobile service for business users. However, the challenge lies in maintaining journalistic integrity, especially during sensitive news events. Both companies acknowledge these concerns and commit to sensitive placement of the logo. This collaboration could potentially revolutionize funding for TV news and help CNN transition to a global, digital-first, and streaming-first news brand.
The Daily News Now! — Every city. Every story. AI-powered.
Hosted on Acast. See acast.com/privacy for more information.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
1.0x
