Capturing Customer Data to Improve Marketing and Grow Referral Networks | Dr. McCoy
Description
In this episode, Dr. McCoy reveals how he has built a successful 15-year practice focusing on non-surgical aesthetics. Robb discusses with him how the key to growth is leveraging word-of-mouth through strategic referrals.
Learn how Robb determines the lifetime value each new patient brings and how that data helps him understand which marketing channels perform best. Discover the characteristics of his "super referrers" - patients who naturally promote his services to many friends.
Find out the simple yet powerful acknowledgment program that can be implemented to identify and reward these influencers, exponentially growing business through their networks without expensive advertising.
This episode provides a case study in optimizing referrals using customer data to boost profits and gain valuable brand advocates.
Highlights:
00:00 Intro
00:43 Dr. McCoy and his business
01:38 Offering patients non-surgical and natural solutions
04:10 Prices and the positioning of the business
06:45 Looking good translates into feeling good
11:35 Getting clients by referral
14:43 Lifetime value of the client base
19:46 Referring without expecting something in return
United States
