Double Down on traditional marketing channels or diversifying into influencer partnerships for brand growth?
Update: 2025-03-20
Description
Omar Akhtar, founder and principal analyst at Benchmarker, shares insights into the evolving landscape of B2B marketing. Discussing the importance of diversifying marketing strategies, Omar highlights the need to experiment with new channels while traditional methods fall short. The conversation explores the value of staying agile in marketing experimentation and learning from the rapid media shifts that continue to shape brand engagement. With practical advice and real-world examples, Omar emphasizes the significance of keeping marketing strategies fresh and dynamic for brand growth.
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