Ep 20 Ethan’s Omnichannel Framework to Scale Profitably
Description
Ethan Song and RareCircles Co-Founder Nick D’Urbano discuss the most important sales channels in an omnichannel strategy. Explore the role, risks and opportunities associated with the different channels as Ethan shares lessons learned scaling Frank and Oak through retail stores and wholesale relationships. Learn from Ethan and Nick as they share their frameworks and strategies to identify and succeed in the channels that are right for your business. This episode also discusses digital marketing.
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Links Discussed
How Jolie Skin Scaled to $10M per Employee in Less than Two Years
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Show Notes:
3:45 The role of retail
4:35 Digital marketplaces
5:25 Identifying your channels
7:00 Channel breakdown
11:11 Going retail
14:45 B2B sales
18:00 Margins
22:15 Attribution
25:00 Building community
28:30 The risks of omnichannel
31:00 The future of retail
32:45 Omnichannel roadmap
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Past guests include Jake Karls (Mid-Day Squares), Karen Danudjaja (Blume) and Ryan Babenzien (Jolie Skin Co.).
Stay tuned for new episodes from upcoming guests including Nadia Nadak (Marlowe), Kaylee Astle (Blanka) and many more.
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The Great Pursuit is a podcast that dives into the art and science of finding product market fit. Through in-depth conversations with founders, entrepreneurs and investors, we uncover actionable insights to help you go from 0 to 1.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegreatpursuit.substack.com
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