Empowering Devs and Innovators: Inside Vercel’s Impact, Feature Flags, and the Rise of v0 - JsJ 674
Update: 2025-04-21
Description
In this episode, Lee Robinson, who works at Vercel, discusses the company’s impact on web development despite its relatively small size. He explains their approach to empowering small, founder-led teams to build impactful tools, highlighting their new open-source Flags SDK. They also discuss the importance of server-side feature flagging to improve performance and reduce UI shifts, while warning against exposing sensitive data through client-side experimentation. The conversation then shifts to Vercel’s internal innovation culture, particularly the development of v0, an AI-driven tool for building full-stack web applications quickly, which is especially accessible for non-developers with creative ideas.
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