Five Reasons Not to Start a Podcast in 2024
Update: 2024-06-05
Description
1. Lack of Integrated Business Model
- Simply relying on ads isn't enough.
- Your podcast should be part of a larger business ecosystem.
- Promote your services or agency through your podcast.
- Without this, seeing significant returns will be tough.
2. Insufficient SEO Knowledge
- Ranking on Google is harder due to AI and frequent updates.
- Google favors relevant, useful content.
- Your podcast and website need to meet EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) criteria.
- Without these, your visibility will be limited.
3. Difficulty in Building an Entertainment Podcast
- Entertainment podcasts are hard to grow without an existing following.
- Competing with established talents is tough.
- Offering educational or informative content can help build a loyal audience.
- The entertainment market is saturated with high-quality options.
4. Necessity of Solo Episodes
- Solo episodes help establish your authority and influence.
- Showcase your expertise and address your audience's concerns.
- Relying only on interviews can dilute your brand.
- If you're uncomfortable with solo content, reconsider podcasting.
5. Overreliance on Ad Revenue
- Ad revenue requires a massive number of downloads.
- Only the top 10% of podcasts achieve significant ad revenue.
- New podcasters need additional revenue streams like products or services.
- Creating a sustainable business model is crucial.
These are the key reasons to reconsider starting a podcast in 2024. Address these challenges with a solid strategy and podcasting can still be rewarding. Keep creating, keep engaging. Until next time!
Listen To Past Episodes:
- My Results Buying Podcast Downloads From mowPod: Part 2
- Boost Your Podcast Downloads With mowPod: A Guide To Paid Promotion
- How To Use SEO To Rank Higher In Apple Podcasts Search Rankings
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