Fostering Customer Loyalty Through Community With Katie Fawkes from Ecamm (MU Classic)
Description
#342 In today's episode, we are joined again by Katie Fawkes from Ecamm. She and Erik Fisher discuss the importance and power of community around your business and discover how Katie and the Ecamm team fashioned the 'ECAMM fam' into a genuine cornerstone of their business model.
(Original Air Date - 2/26/24)
What we discuss with Katie:
+ Brief overview of Ecamm, a live streaming and video production software studio for Mac
+ The importance and role of building community in feedback for marketing and development decisions within Ecamm
+ Growth of Ecamm's community and the necessity for a dedicated team to manage it
+ Introduction of community moderators and their selection process
+ The active role of moderators in community improvement and rule enforcement
+ Importance of engaging with customers where they spend time and being accessible
+ Empowering customers to promote the brand through word-of-mouth
+ How community initiatives like Creator Camp benefit business goodwill and customer relationships
+ Positive outcomes from Creator Camp and its role in community strengthening
+ The impact of Ecamm's visual approach to live video interactions in building trust and authenticity
+ Evaluation and selection process of tools like Mighty Networks, Circle, Slack, and ultimately, Discord
Links and resources from this episode:
Thank you, Katie!
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