DiscoverGood Content with Shannon McKinstrieGive Your Social Media Content a Holiday Twist
Give Your Social Media Content a Holiday Twist

Give Your Social Media Content a Holiday Twist

Update: 2025-11-04
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Ready or not, the holiday season is here! Let’s dive into holiday content ideas that will spark your creativity, no matter what your niche may be. From trending buzzwords to repurposing your best-performing posts with a seasonal twist, I’ll walk you through tons of actionable hooks, scenarios, and brand-specific concepts to help your content stand out this time of year. Whether you’re in real estate, food, home interiors, writing, or even a lawyer or pediatrician, I’ve got strategies that you can use too. This season can feel chaotic and stressful, but I want it to be fun! 

In this episode we’ll be covering:

  • How to train your Instagram algorithm for holiday sales and trending topics discovery.
  • Three strategies for viral holiday reels: scenarios, buzzwords, and relatable identifiers.
  • Ideas and examples for home decor, food, real estate, and authors to maximize holiday engagement.
  • Tips for updating previous posts with a seasonal twist for winter, Christmas, Hanukkah and beyond..
  • Local marketing suggestions: spotlighting holiday events, markets, and must-visit spots in your city.

Featured content in this episode:

Recommended episodes:

  • Episode 057: Repurpose Your Content for More Impact with Less Effort
  • Episode 067: The Importance of Belonging on Social Media

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Give Your Social Media Content a Holiday Twist

Give Your Social Media Content a Holiday Twist

Shannon McKinstrie