DiscoverRebrand Podcast: Marketing Campaigns Explained by the Brand & AgencyHow Patagonia Increased Traffic Thru Empathy-Based Marketing -- Emily Lyman // Branch & Bramble
How Patagonia Increased Traffic Thru Empathy-Based Marketing -- Emily Lyman // Branch & Bramble

How Patagonia Increased Traffic Thru Empathy-Based Marketing -- Emily Lyman // Branch & Bramble

Update: 2023-09-11
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Emily Lyman, CEO at Branch & Bramble, explores how empathy-based marketing increases engagement and fosters deeper brand-audience connections. Empathy-based marketing goes beyond product features, delving into human emotions and values. Patagonia, for example, doesn't merely sell outdoor gear; it aligns with values such as sustainability and adventure, fostering a sense of belonging and movement among its customers. Today, Emily discusses how Patagonia increased traffic through empathy-based marketing. Show Notes

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How Patagonia Increased Traffic Thru Empathy-Based Marketing -- Emily Lyman // Branch & Bramble

How Patagonia Increased Traffic Thru Empathy-Based Marketing -- Emily Lyman // Branch & Bramble