How Rob Peetoom built a global salon legacy

Update: 2025-12-02

Description

There’s a master hairdresser who’s been thriving for 56 consecutive years. He has built 15 salons across three continents, employed over 350 stylists, and somehow remained cutting-edge in an industry where trends shift faster than a seasonal haircolor collection. More remarkably, he’s now investing his success back into training underprivileged students in Bali, offering them free housing, food, pocket money, and professional education, asking nothing in return except that they fall in love with the craft.

His name is Rob Peetoom, and his story isn’t about luck or being naturally talented. In this episode of Growth Diaries, Rob sits down with host Sudheer Koneru to discuss why he prioritizes staff wellness and long-term relationships over rapid expansion, how he scaled from a single salon to 15 locations by empowering talented team members as partners, and the critical business fundamentals that separate thriving salons from struggling ones.

What You’ll Learn:

How to transition from solo practitioner to multi-location operator without losing quality
The critical link between profitability and staff management in beauty businesses
Why internal training academies are non-negotiable for scaling
How to attract loyal clients without discounting
The "love what you do" principle as your competitive differentiator
How to future-proof profitability in an evolving market

Rob Peetoom is a Master Hairdresser and Salon Entrepreneur with 56 years of experience building a global beauty empire across Holland, New York, and Bali. As founder of multiple award-winning salons and the charitable Salon Academy in Bali, Rob has revolutionized beauty industry standards through his unwavering commitment to quality, staff development, and creative excellence.

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