In this episode of Lunch With Norm, supply chain expert Kerim Kfuri joins Norm to break down the hard truths about sourcing in 2025. From tariff pressures and supplier risk to AI-powered product development and nearshoring myths, Kerim delivers no-nonsense advice for Amazon sellers navigating the chaos of global trade. Learn why too much loyalty to your supplier can kill your business, how to negotiate better terms, and the real reason nearshoring might not save you. Plus, hear about how Alibaba is reshaping sourcing with AI. If you rely on imports, want better margins, or just want to survive the next supply chain shake-up, don’t miss this one. _______________________________________________

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Timestamps

00:00 Diversifying Your Supply Chain

02:44 Karem Kafu's Insights

05:54 Tariffs and Their Impact on Amazon Sellers

14:09 Mitigate Tariff Challenges

20:11 Supplier Relationships

28:56 Cost Cutting and Quality Control

34:46 Nearshoring

37:16 Leveraging AI

45:05 Shark Tank's Daymond John