Inside WWE's storytelling machine | Paul "Triple H" Levesque
Update: 2025-09-23
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From his electrifying entrances as a professional wrestler to his current work as WWE's chief content officer, Paul "Triple H" Levesque knows how to entertain a crowd. In this conversation with TEDSports co-chair Patrick Talty, Levesque pulls back the curtain on WWE's approach to storytelling, gives a peek at what's coming next and explains why pro wrestling belongs in the same conversation as the world's biggest sports.
Interested in learning more about upcoming TED events? Follow these links:
TEDNext: ted.com/futureyou
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