Leveraging TikTok for Supplement Sales | Macy Shewhart's Strategies
Description
Tired of the 9-5 grind, Macy Shewhart took an unconventional path inspired by her passion for herbalism. After moving to Hawaii and learning ancient healing techniques, she was determined to share these remedies with the world. But with no business experience, how could she make it work? Through grit and creativity, Macy launched her brand Ancient Bliss, and started selling supplements locally. Then she discovered the power of social media - especially TikTok. By partnering with influencers in health niches, she drove massive traffic and sales. Three years on, Ancient Bliss is now a multi-million dollar company. But Macy isn't stopping there. Tune in to hear her innovative strategies for scaling, partnerships, and community building. You'll walk away with actionable tips to take your own passion project to the next level.
Highlights:
00:00 Intro00:54 How did Macy start her e-commerce journey?03:09 The launching of the Ancient Bliss brand07:26 Outsourcing for fast scaling09:23 TikTok marketing and building trust in the community11:56 How to choose the right influencers13:33 TikTok shops and the overflow to Amazon22:03 Taking risks when engaging with influencers24:20 Strategies for selling a business29:37 The thought process behind creating new brands36:07 The current challenges in the business39:50 Resources for finding a new trend43:33 Leveling up on Amazon and building digital communities46:08 Recommendations on how to build a community48:42 Robb’s network and their meetings
United States
