Lori Harder on Pivoting in Business and Reinventing Your Mindset for Success | Entrepreneurship | YAPClassic
2Digest
Lori Harder's podcast episode details her remarkable transformation from an overweight child with anxiety to a thriving entrepreneur. She candidly shares her personal struggles and how they fueled her entrepreneurial drive. The episode focuses heavily on the art of pivoting in business, showcasing her multiple successful transitions – from personal training to online fitness coaching, and finally to business coaching and product development. Harder emphasizes the importance of building a strong network and community, sharing strategies for cultivating relationships and fostering loyalty. She also discusses the challenges of scaling a business, particularly the complexities of launching a direct-to-consumer (DTC) product line, including manufacturing, distribution, and supply chain management. Throughout the episode, she stresses the importance of resilience, learning from setbacks, and adapting to change as crucial elements for long-term success in entrepreneurship.
Outlines
From Overweight Child to Successful Entrepreneur: Lori Harder's Journey
Lori Harder's personal story of overcoming childhood weight and anxiety, transforming into a fitness champion and successful entrepreneur, emphasizing pivoting and networking.
Pivoting and Scaling in Entrepreneurship
A deep dive into Lori Harder's entrepreneurial pivots, challenges of scaling a business, the importance of community, and lessons learned from failures. Covers fitness to business coaching and product development.
Early Life, First Ventures, and the Transition to Online Coaching
Details of Lori's childhood struggles, their impact on her entrepreneurial drive, and her early business ventures, including personal training and the shift to online fitness coaching.
Building an Online Fitness Brand and Transitioning to Business Coaching
Building an online fitness brand, challenges of trading time for money, pivoting to business coaching, strategies for scaling online, and building a strong community.
Launching a Product Business and Overcoming Challenges
Lori's experience launching a product business, challenges of manufacturing, distribution, working with co-packers, the importance of risk tolerance, and adapting to change.
Keywords
Pivoting in Business
Adapting a business model or strategy in response to market changes or unforeseen circumstances.
Building a Network
Cultivating relationships with other professionals for mentors, collaborators, investors, and clients.
Overcoming Setbacks
Developing resilience and strategies to bounce back from failures or challenges.
Community Building
Creating a supportive and engaged group around a shared interest or goal.
Direct-to-Consumer (DTC)
A business model where products are sold directly to consumers.
Entrepreneurship
The process of designing, launching and running a new business, which is often initially a small business.
Business Coaching
Providing guidance and support to entrepreneurs to help them achieve their business goals.
Online Fitness Coaching
Delivering fitness training and guidance remotely through online platforms.
Q&A
What is the most important lesson you've learned about pivoting in business?
Be willing to adapt and change course when necessary. Don't be afraid to let go of something that's not working.
How did you build your network and leverage it for success?
By attending events, joining masterminds, and actively engaging with people in my industry. Building genuine relationships is key.
What advice would you give to entrepreneurs struggling with setbacks?
Learn from your mistakes, maintain a positive mindset, and don't be afraid to ask for help.
What are the key challenges of launching a DTC product business?
High upfront investment, managing manufacturing and logistics, and dealing with unforeseen challenges in the supply chain.
How can entrepreneurs build a strong community around their brand?
Create engaging content, host events, and actively interact with your audience. Foster a sense of belonging.
Show Notes
At a pool party, little Lori Harder got up on the diving board only to hear her peers chanting “Whale!” And just like that, she went from a bubbly child to one who hid because of her body. Refusing to accept that her size was genetic, she threw herself into the world of fitness. Through relentless hard work, she became a 3-time fitness world champion, gracing the covers of fitness magazines. But she didn’t stop there. She built a successful fitness brand and has since excelled at other businesses. In this episode, Lori shares her journey of reinventing herself time and time again, including lessons on rebounding from failure and pivoting in business.
In this episode, Hala and Lori will discuss:
(00:00 ) Introduction
(03:11 ) Mindset Shifts from Childhood Struggles
(08:16 ) Finding Motivation Through Hard Times
(12:02 ) First Steps into Entrepreneurship
(19:17 ) Scaling her Fitness Business Online
(26:51 ) Selling Success in Network Marketing
(30:53 ) Launching a Successful Podcast
(32:55 ) Opportunities Unlocked with Podcasting
(33:21 ) Joining Lewis Howe's Mastermind
(33:51 ) Starting a Podcast: Tips and Challenges
(35:10 ) Teaching to Learn: The Ultimate Life Hack
(37:02 ) Raising Money Through Podcasting
(40:38 ) Pivoting for Business Growth in COVID
(50:24 ) The Importance of Relationships in Business
Lori Harder is a serial entrepreneur, top podcast host, and bestselling author known for her expertise in personal transformation, mindfulness, and entrepreneurship. She is also the founder of Glōci, a skin routine you can drink. A former 3-time fitness world champion, Lori turned her passion for fitness into a thriving career in network marketing and coaching. She hosts the Earn Your Happy podcast, a Forbes Top 11 business podcast. Through her events, podcast, books, and courses, she helps women connect with their like-minded tribes, take bold leaps in business, and live out their entrepreneurial dreams.
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Key YAP Links
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Social + Podcast Services - yapmedia.com
Transcripts - youngandprofiting.com/episodes-new
Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset, Career, Success, Entrepreneurship, Productivity, Careers, Startup, Entrepreneurs, Business Ideas, Growth Hacks, Career Development, Money Management, Opportunities, Professionals, Workplace, Career podcast, Entrepreneurship podcast
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