MBMBaM 740: Ten Percent Kissy Face
Digest
The McElroy brothers, Travis, Justin, and Griffin, host their advice podcast, "My Brother, My Brother, Me." The episode begins with Travis addressing controversies surrounding his new yogurt line, Progurt, including reports of mold and licensing rights. Justin expresses concern about children consuming Progurt, emphasizing its adult-oriented formula. Travis then discusses his upcoming off-Broadway performance, revealing his lack of preparation and unique approach. The brothers transition to answering listener questions. One listener seeks advice on asking their stronger students for gym tips while maintaining a professional teacher-student relationship. Another listener shares their experience participating in a Taco Bell focus group, leading to a discussion about the importance of mess factor in fast food experiences. Travis shares a TikTok about Pizza Hut launching its own tomato wine, sparking a discussion about "brand eating" and the absurdity of pairing food and drinks. The episode concludes with the brothers sharing announcements about their other projects, including their podcast "Tildethus Blarth" and their upcoming "Candlelight Spectacular."
Outlines

Progurt and Off-Broadway Debut
Travis addresses controversies surrounding his new yogurt line, Progurt, and discusses his upcoming off-Broadway performance.

Welcome to My Brother, My Brother, Me
The brothers officially welcome listeners to the show, introducing themselves and setting the stage for the episode.

Progurt Controversy
Travis addresses controversies surrounding his new yogurt line, Progurt, including reports of mold found in the product and questions about licensing rights.

Kids' Yogurt and Progurt's Target Audience
Justin expresses his concern about children consuming Progurt, emphasizing that it's formulated for adults and could disrupt their gut ecosystem.

Travis' Off-Broadway Debut
Travis discusses his upcoming off-Broadway performance with the 20-Sided Tavern, revealing his lack of preparation and his unique approach to the experience.

Listener Questions and Advice
The brothers answer listener questions, covering topics like gym etiquette, brand eating, and Taco Bell focus groups.

Wrap Up and Announcements
The brothers wrap up the episode, sharing announcements about their other projects, including their podcast "Tildethus Blarth" and their upcoming "Candlelight Spectacular."
Keywords
Progurt
A shelf-stable yogurt brand marketed specifically for gamers, created by Travis McElroy. It has been met with controversy due to reports of mold contamination and questions about licensing rights.
Brand Eating
A term used to describe the phenomenon of brands expanding into unexpected product categories, often with humorous or ironic results. Examples include Pizza Hut launching a tomato wine and Baskin-Robbins creating a cheese-inspired ice cream flavor.
Off-Broadway
A theatrical performance in New York City that is not staged on Broadway. Travis McElroy is set to perform in an off-Broadway production of "20-Sided Tavern."
Taco Bell Focus Group
A group of individuals invited to test and provide feedback on new Taco Bell menu items.
Gym Etiquette
The unwritten rules and social norms that govern behavior in a gym setting.
Pizza Hut Wine
A tomato-based wine launched by Pizza Hut, sparking discussions about "brand eating" and the absurdity of pairing food and drinks.
Q&A
What are some of the controversies surrounding Travis' new yogurt line, Progurt?
Progurt has faced criticism for reports of mold found in the product, as well as questions about whether Travis obtained proper licensing rights to use the names and likenesses of Sonic and Master Chief.
How does Justin feel about children consuming Progurt?
Justin is concerned that Progurt, which is formulated for adults, could disrupt the gut ecosystem of children, potentially leading to unexpected digestive changes.
What is Travis' approach to his upcoming off-Broadway performance?
Travis admits to being unprepared for his off-Broadway debut, comparing it to Broadway but with a "darker shade" and a "little more tent." He plans to use his off-Broadway experience as a stepping stone to Broadway.
How can the listener, a PhD student in English literature, ask their stronger students for gym tips without compromising their professional authority?
The brothers suggest a "Finding Forrester" approach, where the listener can meet the students at the gym and use the workout session as an opportunity to connect with them on a personal level.
What is Travis' opinion on Pizza Hut's new tomato wine?
Travis finds the idea of Pizza Hut launching a tomato wine absurd and humorous, highlighting the absurdity of "brand eating" and the unexpected pairings of food and drinks.
What is the listener's concern about participating in a Taco Bell focus group?
The listener is worried about representing the needs and desires of all people on Earth while also trying to influence Taco Bell's future offerings with their own personal preferences.
Show Notes
Hold onto your Shakespeare books, we’re about the turn the whole gym industry on its head by telling people that there’s heavy stuff everywhere! We’re also disrupting the wine industry with unconventional fruits, and the chocolate industry with extra-joyful Santas.
Suggested talking points: Powered By Mold, Public Service Emmy, Shook Like Wet Spaghetti, Brie My Guest, No Joke Food in My House
Harmony House: https://harmonyhousewv.com/
Thanks to everyone who participated in this year's MaxFunDrive! Still want to get in on the action? Follow this link to support this show (and get in on our limited-time keychain sale to benefit the Center for Constitutional Rights): https://maximumfun.org/joinmbmbam




