MBW 967: Breathy, But Not In a Ditch - Tariffs, TikTok, iPhones, Visa Card
Digest
This podcast episode covers a wide range of tech news and analysis. It begins by discussing the impact of new tariffs on Apple stock and the potential price increases for consumers. The hosts delve into the details of the tariffs, Apple's potential responses, and the effect on its market cap. The episode then shifts to Apple's legal victory in the UK regarding encryption and the upcoming Digital Markets Act ruling in the EU. The ongoing TikTok saga, including the potential for a US acquisition, is also discussed. Further topics include Apple's potential shift away from Goldman Sachs for the Apple Card, the development of new Vision Pro apps for immersive content, and the challenges facing Major League Baseball in attracting younger audiences. The podcast also analyzes the success of Apple TV+, the implications of Z-Wave becoming open source, and reviews new CalDigit Thunderbolt docks for Macs. Finally, listener picks of the week are highlighted.
Outlines

Introduction: Tariffs, Apple Stock, and Tech News Overview
The podcast introduces the topics to be discussed, including the impact of new tariffs on Apple stock and the broader tech landscape. Micah fills in for Alex.

Apple's Tariff Challenges and Strategic Responses
A detailed analysis of the 54% (potentially 104%) tariffs on Apple products, their effect on Apple's market cap, and Apple's potential responses, including price increases or shifting production.

TikTok Ban and US Acquisition Prospects
Discussion of the ongoing TikTok ban extension and the complexities of a potential US acquisition, including political and economic factors.

Apple's Legal Victories and EU Regulations
Apple's UK legal win against weakening encryption and the upcoming Digital Markets Act ruling in the EU and its potential impact on Apple.

Apple Card and Potential Partner Changes
Discussion on Apple's potential shift from Goldman Sachs as a partner for the Apple Card, with Visa and American Express as potential replacements.

Vision Pro: New Apps and Immersive Content Landscape
Analysis of new Vision Pro apps, including those for managing immersive content and professional video production, and the current lack of readily available immersive video content.

MLB, Immersive Videos, and the Sport's Future
Discussion of new immersive MLB videos and baseball's ongoing struggle to attract younger audiences, considering historical perspectives on the sport's perceived decline.

Apple TV+'s Success: *Severance*, *Ted Lasso*, and Streaming Strategy
Analysis of the success of Apple TV+'s *Severance* and *Ted Lasso*, Apple TV+'s overall market share and strategy, focusing on high-quality content.

Z-Wave Goes Open Source: Implications for Home Automation
Discussion of Z-Wave becoming open source, its implications for the home automation market, past struggles, and integration with Matter.

New CalDigit Thunderbolt Docks: Mac Accessory Review
Review of the new CalDigit Thunderbolt 5 docks, highlighting their features and benefits for modern Macs, and the ongoing debate about limited expansion card slots.

Listener Picks of the Week
Highlights of listener-submitted content or recommendations.
Keywords
Tariffs
Taxes on imported goods impacting Apple product pricing and manufacturing.
Apple Stock
Shares of Apple Inc., affected by tariff announcements and market fluctuations.
Encryption
Data protection method; Apple's legal victory in the UK upheld strong encryption.
Digital Markets Act
EU legislation regulating large online platforms, potentially impacting Apple.
TikTok
Popular short-form video app facing potential US ban or acquisition.
Immersive Video
VR/AR video content; new Vision Pro apps enable creation and consumption.
Streaming Wars
Competition among streaming services; Apple TV+'s strategy and market share.
Open Source Protocol
Publicly available communication standard; Z-Wave's transition and implications.
Thunderbolt 5
High-speed data and power transfer technology in modern Macs and peripherals.
Apple TV+
Apple's streaming service; success of shows like *Severance* and *Ted Lasso*.
Q&A
How will the new tariffs impact the price of Apple products?
Apple may raise prices on new products; the impact depends on the final tariff rate and Apple's supply chain adjustments.
What is the significance of Apple's legal victory in the UK regarding encryption?
This victory protects Apple's commitment to strong user data encryption and sets a precedent for future legal challenges.
What are the potential outcomes of the EU's Digital Markets Act ruling on Apple?
Potential fines for Apple if found violating competition rules; a negotiated settlement is also possible.
What are the challenges and opportunities presented by immersive video for the Vision Pro?
Lack of readily available high-quality content is a challenge; new apps create opportunities for creators and users.
What are the challenges facing Major League Baseball in attracting younger audiences?
The podcast discusses the perception of baseball as slow-paced and the historical struggle to engage younger generations.
How successful has Apple TV+ been, and what is its strategy for growth?
Apple TV+ has seen success with shows like *Severance* and *Ted Lasso*, but its market share remains relatively small; its strategy focuses on high-quality programming.
What are the implications of Z-Wave becoming an open-source protocol?
This allows for greater collaboration and integration with other home automation standards, potentially increasing Z-Wave's adoption.
What are the key features and benefits of the new CalDigit Thunderbolt docks?
Numerous ports, high-speed data transfer, and powerful charging capabilities, simplifying setup for users with multiple peripherals.
Show Notes
Sales of Apple devices spike heavily as tariffs and potential price hikes drive customers to a shopping frenzy for Apple goods. Apple, alongside Google, is given permission to keep TikTok in its App Store until the US deal is finalized. Could the iPhone's auto-suggested contact be to blame for the Signal scandal? And even though Severance is a big hit, it isn't enough to give Apple TV+ a boost in subscribers.
- Apple stock bloodbath continues after China applies retaliatory tariffs.
- How Apple 'flew' 5 flights full of iPhones from India and China in 3 days to beat Trump tariffs.
- Apple customers dash to stores to buy iPhones ahead of tariffs.
- Tarriff-related iPhone price increases estimated to be lower than feared.
- From Kuo: Apple can reduce impact of Trump's massive tariffs in five ways.
- Secret court rules against Yvette Cooper over Apple encryption.
- White House reportedly blames auto-suggested iPhone contact for Signal scandal.
- EU to issue Apple's Digital Markets Act antitrust ruling within weeks.
- Visa offers Apple roughly $100 million to take over credit card from Mastercard.
- Apple launches new Mac and Vision Pro app for managing Immersive content.
- Apple's canceled Federation Square store lives on in Apple Vision Pro.
- New "Immersive VIP Yankee Stadium" immersive video.
- Apple TV+ brings Lumon Industries to life.
- Even Severance isn't enough to give Apple TV+ a big boost in subscribers.
- Z-Wave, popular among smart home enthusiasts, becomes an open-source protocol with a new long-range technology as it seeks Matter support to avoid obsolescence.
- CalDigit's new Thunderbolt 5 docks bring plenty of ports.
Picks of the Week:
- Leo's Pick: icloudpd 1.27.2
- Jason's Picks: Insta360 2-in-1 Invisible Selfie Stick + Tripod & Neewer Mini Desk tripod.
- Andy's Pick: Kindle Comic Converter
- Mikah's Pick: puffies.
Hosts: Leo Laporte, Andy Ihnatko, and Jason Snell
Guest: Mikah Sargent
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