Macy's Parade Viewership Surges, National Dog Show Also Gains
Update: 2025-11-29
Description
The Macys Thanksgiving Day Parade on NBC and Peacock experienced a significant surge in viewership this year, with over thirty-four million people tuning in. The NBC broadcast alone attracted more than twenty-five million viewers, marking an eight percent increase from last year. The parade also saw a thirteen percent rise in viewers aged eighteen to forty-nine and a twenty percent increase in viewers under twenty-five. Jen Neal, an executive vice president at NBCUniversal Entertainment, expressed excitement about these record-breaking numbers, highlighting the parades enduring popularity. Meanwhile, the National Dog Show also saw a four percent increase in its audience.
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