Mike Wiston CEO of MowPod: Building Communities, Podcast Growth, Leadership and Crushing It As a Dad - Part 2
Description
This week, Eric's continuing his conversation with Mike Wiston, CEO and Founder of mowpod. Mike delves into the intricacies of podcast monetization, networking, entrepreneurship, and balancing family life while running a successful online business.
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Key Topics Discussed In This Episode:
-
Podcasting as a Business:
Mike emphasizes the importance of understanding the business side of podcasting and not just focusing on content creation. Learn how to secure sponsorships, even with a small audience. -
Growth and Networking:
Eric and Mike talk about the necessity of networking and how the podcasting community is similar to the punk rock scene in terms of collaboration and support. -
Monetization Strategies:
Dive into why traditional CPM advertising may not be sufficient and how sponsorships can be a more lucrative avenue for podcasters. -
The Role of Video in Podcasting:
Explore the debate between audio-only vs. video podcasts and what might work best depending on the goals and content type. -
Short-form Video Content:
A discussion on the value of short-form video clips for awareness and branding versus their effectiveness in driving podcast downloads. -
Balancing Work and Family:
Mike shares his personal philosophy on prioritizing family while managing a business and staying organized.
Connect with Mike Wiston:
Equipment Used in This Video:
Favorite Podcast Microphones:
- Shure SM58
- Shure SM7B
- Rode Podcaster
- Audio-Technica ATR2100x
- Heil Sound PR 40
- Rode PodMic
- Electro-Voice RE20
- Shure MV7 USB
- Rode NT-USB Mini USB Microphone
- Rode Procaster
- Samson Q2U
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