Neom, Pt 1: Skiing in the Desert
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In 2017, Saudi Arabia’s ambitious, young leader, Mohammed bin Salman, unveiled Neom: a futuristic new city Saudi Arabia would build in the desert. Neom would be a hotspot for tourism like the French Riviera, a center of innovation like Silicon Valley, and a global melting pot like Dubai. It would help transform the Saudi economy. But over the years, that already bold plan grew even more ambitious.
In the first of two episodes about Neom, WSJ’s Rory Jones and Eliot Brown explain how an effort to pivot the Saudi economy away from oil grew to encompass plans for a desert ski resort and skyscrapers the length of Connecticut. Plus we hear from two people who uprooted their lives and moved to Neom to help make MBS’s dream a reality. Hosted by Ryan Knutson.
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