DiscoverMarketing Against The GrainPrevious CMO Of ClassPass & Skyscanner Shares Her Growth & Brand Playbook (#123)
Previous CMO Of ClassPass & Skyscanner Shares Her Growth & Brand Playbook (#123)

Previous CMO Of ClassPass & Skyscanner Shares Her Growth & Brand Playbook (#123)

Update: 2023-05-272
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Description

Most companies are either good at brand or growth, how do you master both?


Kipp and Kieran are joined by Joanna Lord (EIR at Reforge, ex-CMO at Classpass & Skyscanner) to discuss how to create a world-class distribution engine, what it takes to create a world-class brand, how to balance context switching, how to stay relevant as a brand, and three dynamic strategies for business growth.


About Joanna Lord

Joanna is a mission-driven, global marketing executive with 15+ years of marketing leadership experience for industry-leading technology companies where she has focused on Marketing Strategy, Growth, Brand, and Product Marketing. She is a tech mentor (Techstars, NEXT, UpGlobal, Startup Weekend) and educator (UW professor, Advanced Digital Marketing). She is a Reforge founding mentor supporting growth and marketing strategy. Board member, startup advisor, consultant, and operating partner.


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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 


‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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Previous CMO Of ClassPass & Skyscanner Shares Her Growth & Brand Playbook (#123)

Previous CMO Of ClassPass & Skyscanner Shares Her Growth & Brand Playbook (#123)

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