Profit First | Mike Michalowicz
Description
Author and entrepreneur Mike Michalowicz joins the podcast today to discuss some principles in his book, Profit First. With years of entrepreneurial experience under his belt, Mike shows how to navigate the industry as a small business. Mike has built multiple companies and has had multiple exits. More importantly, he says, he has also had business failures. To him, those failures and stumbles are what truly transformed his journey. He hopes to take what he learned from his failure and help other entrepreneurs. Listen in!
Timestamped show notes
01:41 - Mike’s introduction
07:09 - Attracting the right customers
10:43 - Why don’t people “do more”
14:34 - Be yourself
18:02 - Why Mike wrote Profit First
22:24 - Declaring bankruptcy
24:33 - Parkinson’s Law
Links
Mike’s Website: https://mikemichalowicz.com/
Mike’s Books: https://mikemichalowicz.com/books/