Rapid Response: BuzzFeed’s Jonah Peretti: Record-high audience, record-low revenue
BuzzFeed audience is at record highs. But the pandemic's economic effects have crushed the bottom line. BuzzFeed co-founder and CEO Jonah Peretti shares how his company is making hard decisions to build long-term stability. “But the transition is painful,” he says. While BuzzFeed is leaning into food vertical Tasty, new e-commerce habits, and BuzzFeed News, he worries that businesses like his don't have more resources to support staffers of color. But, he says, there's a clarity of purpose in crisis, in bearing witness to the things that are happening in the world. Interviewed by editor Bob Safian.
Read a transcript of this episode: https://mastersofscale.com/rapidresponse/
Subscribe to the Masters of Scale weekly newsletter at http://eepurl.com/dlirtX