DiscoverRebrand Podcast: Marketing Campaigns Explained by the Brand & AgencyReviving Legacy Company's Identity -- Robert Ferguson // SAP
Reviving Legacy Company's Identity -- Robert Ferguson // SAP

Reviving Legacy Company's Identity -- Robert Ferguson // SAP

Update: 2023-11-21
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Brands, no matter how old, miss their way, and when they do, how do you revive their identity? How high does the approval go, and what guardrails do you need to implement? And more importantly, how do you make the business case for it to the C-suite? Listen to Robert Ferguson, Senior Director of Brand Strategy at SAP, as he discusses reviving a legacy company's identity. Show Notes

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Reviving Legacy Company's Identity -- Robert Ferguson // SAP

Reviving Legacy Company's Identity -- Robert Ferguson // SAP