S2E8 - Part 2: Lucia Ronchi & Rossana Rizzotto, Mondelez - Synergy of Data and eCommerce for Mondelez Europe
Digest
This podcast details Mondelez's six-year digital transformation, highlighting successful initiatives in digital capability building, content supply chain optimization, and cross-functional collaboration. A global digital training program significantly improved adoption rates, particularly in sales and marketing, driven by customer demands. The discussion covers the evolution of their digital content supply chain, emphasizing the importance of foundational data and integrated platforms. Cross-functional collaboration between various teams (commerce, marketing, data analytics, agencies, supply chain) is crucial for developing effective commercial strategies and JVPs. The podcast also explores Mondelez's omnichannel sales strategy, adapting to market complexities and retailer power, including the use of e-commerce-dedicated products (EPPA). AI's role in understanding consumer behavior is discussed, focusing on current applications (machine learning, data management) and the future potential of generative AI. Finally, the podcast emphasizes Mondelez's commitment to upskilling initiatives, focusing on data expertise and digital commerce, creating a learning environment for continuous skill development and the democratization of data and insights for improved workflows.
Outlines
Mondelez's Digital Transformation and Capability Building
This section introduces Mondelez's six-year digital transformation journey, focusing on building digital capabilities and accelerating digital adoption across teams. It highlights successful initiatives and a global digital training program's impact on various departments (marketing, sales, supply chain, legal).
Digital Content Supply Chain, Collaboration, and Strategy
This section discusses the evolution of Mondelez's digital content supply chain, the importance of foundational data and integrated platforms, and cross-functional collaboration in developing commercial strategies and Joint Value Plans (JVPs).
AI, Omnichannel Sales, and Future Trends
This section explores the application of AI in understanding consumer behavior, the development of omnichannel sales strategies adapting to market complexities and retailer power, and the future of data analytics and digital commerce, emphasizing the democratization of data and insights.
Keywords
Digital Transformation
The process of using digital technologies to fundamentally change how a business operates and delivers value to customers.
Digital Content Supply Chain
The entire process of creating, managing, and distributing digital content related to products.
Joint Value Plan (JVP)
A collaborative planning process between a brand and its retail partners to maximize mutual value.
Generative AI
A type of artificial intelligence that can create new content, such as text, images, or code.
Upskilling
The process of enhancing the skills and knowledge of employees.
Omnichannel Sales Strategy
A sales strategy that integrates multiple channels to provide a seamless customer experience.
AI in Consumer Behavior
Using artificial intelligence to understand and predict consumer behavior.
Data Democratization
Making data and insights accessible and understandable to a wider range of employees.
Q&A
What are some key challenges Mondelez faced during its digital transformation?
Building digital capabilities across diverse teams, integrating existing technology, and adapting to evolving retailer power dynamics.
How has Mondelez leveraged AI to improve its understanding of consumer behavior?
Mondelez uses existing AI for data management and machine learning and is developing proprietary generative AI technology.
What strategies has Mondelez employed to upskill its workforce?
Mondelez invested in training programs, certifications, and created a learning environment for continuous skill development.
What are the key elements of Mondelez's omnichannel sales strategy?
Building foundational content, adapting it to market needs and retailer demands, and anticipating future trends.
What is Mondelez's vision for the future of data analytics and digital commerce?
A future where data and insights are democratized, enabling seamless workflows and transformative changes in how people work, driven by AI and personalized experiences.
Show Notes
In this episode of The Ecommert Podcast, we sit down with Rossana Rizzotto, Global VP of Data Management and CIO for Mondelez Europe, and Lucia Ronchi, Head of Digital Commerce for Europe at Mondelez, to explore the future of digital commerce.
Learn how Mondelez is leading the charge in digital transformation:
- Through initiatives like Vision 2030
- AI-powered consumer insights
- Cross-functional collaboration.
- Discover the importance of democratizing data
- Upskilling teams
- Building digital capabilities to stay competitive in the fast-paced e-commerce landscape.
From success stories in digital training programs to insights on leveraging AI for personalization and proactive strategies, this episode is packed with actionable takeaways for businesses of any size. Tune in to uncover how technology and innovation are reshaping the world of e-commerce, and get inspired to future-proof your organization.
Table of contents
United States
