SaaStr 695: How to Close More Deals with Less Budget with Datadog's CMO Alex Rosemblat
Update: 2023-10-22
Description
As SaaS companies slash campaign budgets, marketing leaders need to find other ways to augment customer wins from their remaining campaigns. Increasing down-funnel conversions by having marketing enable sellers to “all-star” levels along the funnel can help make up the difference.
In this episode, Datadog's CMO Alex Rosemblat will explore the tactics, personas, best practices, and tracking metrics to significantly up-level product and campaign-level sales enablement.
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