Should SEO own AEO?
Update: 2025-10-07
Description
Enterprise organizations struggle with AI search ownership and team structure decisions. Petra Kis-Herczegh, freelance SEO consultant and creator of a comprehensive Enterprise SEO course, shares insights on organizational positioning for emerging search technologies. The discussion covers skill set ownership versus structural placement within organizations, the critical importance of SEO authority in AI search initiatives, and adaptive frameworks for integrating AI search expertise across different organizational models.
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