Spotify Wrapped, user data, and FOMO
Update: 2025-12-05
Description
How wired into your brain are tech companies? Spotify offers us a clue. The streaming company runs its Spotify Wrapped marketing campaign every December, taking user data and AI to create a personalized year-in-review for every listener — and it's an incredibly effective marketing move that consumers want to be a part of. Also: a preview of the last Fed meeting of the year and a manufacturing CEO's thoughts on tariffs and factory activity.
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