Launching a beauty brand sounds glamorous—until you hit the endless delays, huge upfront costs, and sourcing headaches. In this episode of Lunch With Norm, Adam Chuntz, co-founder of Blanka, shares how anyone from solo entrepreneurs to salons can launch a fully branded beauty line in minutes—without minimums or manufacturing nightmares. Norm and Adam dive into the revival of private label, why North American sourcing is back, and how smart founders are using white label platforms and instant Shopify integrations to build lean, fast-growing brands. They also cover why most people get branding completely wrong, how to price for profit, and what it really takes to stand out in a saturated market.

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00:00 Introduction to Branding Beyond the Logo

02:21 The Evolution of Private Labeling

10:35 Custom Formulations

21:37 The Importance of Brand Development

23:53 Efficient Order Fulfillment Strategies

24:50 Leveraging Warehousing

29:39 Understanding Your Audience

34:34 Expanding Your Product Line

41:07 Final Thoughts