DiscoverPlaymakers: On PurposeSuperstars and Role Players (ft. Joel Goldberg, TV Broadcaster, Kansas City Royals + Author of 'Small Ball, Big Results')
Superstars and Role Players (ft. Joel Goldberg, TV Broadcaster, Kansas City Royals + Author of 'Small Ball, Big Results')

Superstars and Role Players (ft. Joel Goldberg, TV Broadcaster, Kansas City Royals + Author of 'Small Ball, Big Results')

Update: 2021-11-29


Superstars and Role Players (ft. Joel Goldberg)

How every role on the roster has the power to become a leader


“When I have a job to do every single day, I have energy to bring every single day— whether they're on a 10-game losing streak or a 10-game winning streak and someone, and it's more than one person, even if it's 3:00 in the morning, and it's been all these rain delays. We had a game that finished at 3:14 in the morning once too, and I think I made the mistake of saying, "Is anybody even awake?" My Twitter blew up. Someone's always watching, and as long as someone's always watching, you have a chance to make an impact on their life.” —Joel Goldberg


Joel Goldberg is a TV broadcaster for the Kansas City Royals, author of Small Ball, Big Results, and a highly sought-after speaker on how companies can make culture their competitive advantage. In his 25 years as a broadcaster, Joel has earned Emmy awards while covering Super Bowls, World Series, and interviewing mega stars from all walks of life, including Will Ferrell and Wayne Gretzky. 

Learn more about Joel Goldberg:


[7:13 ]Forget What Someone Can Do For You

Don’t start with a sales mindset, start with a people mindset

When Joel meets someone powerful or well-connected, they sometimes suspect that he’ll try to sell them something. But they’re surprised to discover he simply wants to have a conversation, build synergy, and get to know each other. This can be an effective way to build teammates whose value may not be apparent for months or even years. As baseball royalty Albert Pujols once said to Joel: “Everyone wants something from me. Once I trust you, I’ll do anything for you.”

[23:37 ]You Don’t Have to be the CEO

Anyone can lead from anywhere

In sports they call them ‘role players’— the non-superstars that nonetheless have an outsized impact on the game, strategy, and culture of the team. It’s an important reminder that even if our name isn’t on the marquee or corner office, we still have the power to have a positive impact on our organization’s culture and success.

[32:46 ] – Empathy Amidst the Chaos

Ask yourself what someone else is going through

Despite all of the noise, chaos, and politics, during the pandemic we all understood that everybody was going through something, everyone was in this together. Whether we agreed with it or not, life had changed. It was a chance for all of us to refocus on empathy.

[34:50 ]Purpose is Not Your Dream

Finding purpose helps you live your dream

Joel shares how it took him a 25-year career to realize that his career itself wasn’t his purpose, it was what the career allowed him to do. Things like broadcasting games to troops in Kuwait who wanted a little taste of home. Your purpose doesn’t have to be directly tied to your work, but your work can be the conduit that leads to your purpose. Just don’t think that it will come alongside the next promotion, the next opportunity, or the next big win.

[40:47 ] – Learn Something New Every Day

Perpetual education is the key to happiness

The more we learn, the less the world can shake us and the more we can see the beauty in every day. When we stop taking risks, we stop learning and reaching new heights. What can each of us learn about the world that we didn’t know yesterday?



We'd love to hear your thoughts on today’s episode. Feel free to DM Paul on social or shoot him an email at

Learn more about Joel Goldberg:

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Playmakers: Impact Unleashed is an all-access pass to the game-changers of today and the history makers of tomorrow. The show looks past the trophy cabinet and features a no-BS, inside look into the world of comeback, transformation, and impact unearthing practical tools and mindsets that we can all leverage to make a play in our own lives and careers.

Take a seat at the table with leadership expert, sports industry veteran, bestselling author, personal transformation coach, purpose igniter, and your host Paul Epstein in this inspiring, yet immediately actionable podcast. From stories of total defeat to the thrills of unimaginable achievement to the practices of mastering the inside game, each show will share a high-energy, prescriptive blueprint to unleash impact and drive success, significance, and purpose no matter your starting point.

Meet Paul at the 50 and make a play together!

Learn more at:


In Detroit, history was made when Barry Gordy opened Motown Records back in 1960. More than just discovering great talent, Gordy built a systematic approach to launching superstars. His rigorous processes, technology, and development methods were the secret sauce behind legendary acts such as The Supremes, Stevie Wonder, Marvin Gaye, Diana Ross and Michael Jackson.

As a nod to the past, Detroit Podcast Studios leverages modern versions of Motown’s processes to launch today’s most compelling podcasts. What Motown was to musical artists, Detroit Podcast Studios is to podcast artists today. 

With over 75 combined years of experience in content development, audio production, music scoring, storytelling, and digital marketing, Detroit Podcast Studios provides full-service development, training, and production capabilities to take podcasts from messy ideas to finely tuned hits. 

Here’s to making (podcast) history together.

Learn more at:


Paul Epstein may not be a hard charging running back on the actual football field, but his list of high-profile wins in the world of sports will have you thinking that he could be.

Paul has spent nearly 15 years as a pro sports executive for multiple NFL and NBA teams, a global sports agency, and the NFL league office. He’s transformed numerous NBA teams from the absolute bottom in league revenue to top-two in financial performance. He’s broken every premium revenue metric in Super Bowl history as the NFL’s sales leader. He’s opened a billion-dollar stadium, helped save the New Orleans NBA franchise, and founded the San Francisco 49ers Talent Academy.

He's since installed his leadership and high-performance playbook with Fortune 500 leaders, Founders and CEOs, MBAs, and professional athletes.

Now, as Founder of Purpose Labs, keynote speaker, bestselling author, and host of the Playmakers: Impact Unleashed podcast, Paul explores how living and working with a focus on leadership, culture, and purpose can transform organizations and individuals anywhere to unleash their full potential.


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Superstars and Role Players (ft. Joel Goldberg, TV Broadcaster, Kansas City Royals + Author of 'Small Ball, Big Results')

Superstars and Role Players (ft. Joel Goldberg, TV Broadcaster, Kansas City Royals + Author of 'Small Ball, Big Results')

Paul Epstein, Connor Trombley, Detroit Podcast Studios, Joel Goldberg