Sustainability is a Team Sport with Katja Schreiber
Main topics discussed: (timestamps)
03:57 - The three key areas of adidas’ sustainability strategy
12:19 - The biggest challenges to being a sustainable company
21:07 - Facing the fear and coming out of your comfort zone
22:21 - How you can adopt a more sustainable approach
“We've made sustainability part of our DNA. It's part of who we are, why we come to work and why we are so motivated to contribute.”
“Often, we start with a blank sheet of paper. We don't know what the solution is but we know the direction we want to work towards.”
“With sustainability, the huge privilege is that I get to work not only on impacting the lives around me but also on the lives of future generations.”
Host: Twiggy Jalloh
This Week’s Guest: Katja Schreiber
Links to resources:
- Read Katja’s article on how adidas are going to get to carbon neutrality.
- The history of the adidas x Parley partnership, one of their first sustainable collaborations
- How adidas is supporting its staff to think and act sustainably
More Rebellious Optimism:
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