The Ethics Of Photography In Coffee Marketing
In the second episode of In Good Taste on the Sprudge Podcast Network, host Ever Meister is diving deep into what it means to sell coffee here in 2021—asking some of the biggest ethical questions and issues that are in the marketing sphere of specialty coffee right now. This episode explores the ethical implications of using photographs in coffee marketing and asks, among other things, “What story are the pictures that we share of coffee farmers telling?”
In the episode, Ever Meister speaks with several coffee producers across Latin America and Africa with varied opinions on the use of photography in coffee marketing.
The featured interviewee is Vava Angwenyi, the founder of Vava Coffee Limited in Kenya, and also co-founder and director of Gente Del Futuro in Tanzania, Colombia, and Kenya. Angwenyi authored Coffee, Milk, Blood in 2020 and explains what's special about it is that “the producer in Africa is depicted in a more dignified manner, in a manner that takes us beyond the washing station, beyond the coffee cherry, beyond the dirty hands and the dirty feet that are processing the coffee.”