DiscoverThe Important Part: Investing with Liz YoungThe Link Between Advertising and Investing With Joe Marchese
The Link Between Advertising and Investing With Joe Marchese

The Link Between Advertising and Investing With Joe Marchese

Update: 2022-09-27
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How much weight should an investor put on a company’s advertising strategy? According to this week’s guest, quite a lot. Joe Marchese, Executive Chairman at Human Ventures and previous President of Advertising Revenue for Fox Networks Group, sit down with Liz to talk about looking at ads - specifically ones that aim to acquire a customer versus ones that simply acquire a transaction- can give investors a lot of insight into how a company may fare in the long run. Liz and Joe also talk about advertising trends and what that could mean for the consolidation of a business, or M&A, through the business cycle.

For more, read Liz’s weekly column every Thursday on SoFi’s blog at https://www.sofi.com/blog/category/investment-strategy/ or follow her on Twitter @LizYoungStrat

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The Link Between Advertising and Investing With Joe Marchese

The Link Between Advertising and Investing With Joe Marchese

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