Unlock the secrets of product positioning with April Dunford.

Learn how to:

• Identify customer pain points


• Craft compelling sales copy


• Stand out from big competitors

Whether you're a startup founder or corporate executive, this episode will revolutionize your marketing strategy. Designers, engineers, and marketers: discover insider tips to boost your career and drive results.

Don't miss this deep and practical conversation on positioning your product for success.

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Timestamps:

(00:00 ) Intro

(02:07 ) Positioning, explained

(16:47 ) Why is positioning important?

(20:40 ) B2B vs. B2C positioning

(29:03 ) When re-positioning a product failed

(32:31 ) How to identify customer's pain points

(34:35 ) How to position a product on a sales page

(38:06 ) How technology has changed positioning

(41:40 ) How to evaluate product positioning

(45:43 ) Who's in charge of positioning at a company?

(50:27 ) On storytelling

(56:35 ) Should a company have a point of view on the market?

(1:00:21 ) Dealing with gatekeepers in B2B marketing

(1:03:02 ) Mistakes people make with positioning

(1:05:21 ) What schools get wrong about marketing

(1:08:59 ) Secrets of B2B decision-making

(1:11:18 ) On success