DiscoverThe BetterLife Podcast: Wealth | Real Estate Investing | LifeThe REALITY of Off Market Deals In Real Estate (2025) | Ep 131 w/ Cole Ruud-Johnson
The REALITY of Off Market Deals In Real Estate (2025) | Ep 131 w/ Cole Ruud-Johnson

The REALITY of Off Market Deals In Real Estate (2025) | Ep 131 w/ Cole Ruud-Johnson

Update: 2025-03-18
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🏠 JOIN MY FREE 5-DAY DEAL ANALYSIS CHALLENGE

https://go.abetterlife.com/bb_pod_analysis 


🧔‍♂️ WHO AM I?

Our names are Brandon Turner and Cam Cathcart! We teach people how to BUILD WEALTH WITHOUT LOSING THEIR SOUL through real estate investing!


1️⃣ WANT TO GET YOUR FIRST DEAL?

https://go.abetterlife.com/fd_pod_landing 


📈 WANT TO SCALE YOUR EXISTING PORTFOLIO?

https://go.abetterlife.com/blt_pod_landing 


🔁 WANT TO LEARN HOW TO FLIP HOMES?

https://go.abetterlife.com/df_pod_landing 


🤝 CONNECT WITH ME ON INSTAGRAM

https://go.abetterlife.com/bb_pod_instagram 


👋 CONNECT WITH CAM ON INSTAGRAM

https://go.abetterlife.com/cc_pod_instagram 


🙌 CONNECT WITH COLE ON INSTAGRAM

https://www.instagram.com/coleruudjohnson


📚 READ ONE OF MY BOOKS

https://go.abetterlife.com/amazon_storefront_pod


📖 BOOKS MENTIONED IN THIS EPISODE

• The Psychology of Selling by Brian Tracy
• The Manager’s Handbook by David Dodson
• Buy Back Your Time by Dan Martell
• The Ruthless Elimination of Hurry by John Mark Comer


🙏 SPONSORS

TurboTenant: Market your rental, screen tenants, and collect rent… all in one place! Use the code BRANDON10 to get 10% off upon sign-up at https://go.abetterlife.com/tt_pod_landing Or check out all of their incredible FREE resources for landlords at https://go.abetterlife.com/toolbox_pod

BallPoint Marketing: These guys know how to find deals… BallPoint Marketing is the leader (and the company that I use) for all things direct mail marketing! They’ll write the postcards, send them out, build out a CRM, and even field the calls for you! All you have to do is go to https://go.abetterlife.com/bpm_pod_landing for a strategy call and a discount!


🎥 DESCRIPTION

I don’t usually do deep dives like this, but today’s episode is the ultimate guide to finding off-market real estate deals! Cam & I sat down with Cole Ruud-Johnson, who’s mastered the art of cold calling, direct mail, and relationship-building to scale his investing business. We broke down exactly how he sources, negotiates, and closes deals—no fluff, just real strategies you can use.

In this episode, we also talk about: 
• The #1 skill that makes a great cold caller
• The biggest mistakes investors make when finding deals
• How to structure a team for off-market deal flow
• The system Cole used to land his first big deal
• How to break into real estate—even with no experience
• and SO much more!


❌ DISCLAIMER

https://go.abetterlife.com/bb_pod_disclaimer 


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The REALITY of Off Market Deals In Real Estate (2025) | Ep 131 w/ Cole Ruud-Johnson

The REALITY of Off Market Deals In Real Estate (2025) | Ep 131 w/ Cole Ruud-Johnson

Brandon Turner & Cam Cathcart