The Truth About Franchising: Costs, Risks & Opportunities with Franchise Expert Liz Leonard
Description
In this episode of Amazing Authorities, host Mitch Carson sits down with Liz Leonard — franchise consultant, bestselling author, and former owner of a $1.2 million childcare center — to break down the real costs, risks, and advantages behind franchising versus starting a business independently.
Liz shares her personal journey from running a 140-child daycare with 22 teachers, to advising franchise candidates across multiple industries. She reveals the biggest mistakes new business owners make, why the childcare industry faces a 28% employee turnover rate, and how franchising can dramatically reduce risk by giving entrepreneurs proven systems, technology, and support from day one.
In This Episode, You’ll Learn:
• Why franchising reduces startup risk and provides systems you can’t build alone
• How employee turnover (28% in childcare) impacts operational stability and long-term profitability
• The real cost of franchising: retail ($350k–$1M) vs. non-retail/service franchises (under $150k)
• What it actually costs to franchise your business — up to $300k depending on complexity
• How to evaluate a franchise properly using financials, legal reviews, and disclosure documents
• Why Liz wrote Your Franchise Fast Pass and how her online portal helps candidates avoid expensive mistakes
• How personalized education, candid advice, and free resources help franchise candidates build confidence
Liz’s deep experience in both independent business ownership and franchise consulting offers a realistic, grounded look at what it truly takes to succeed. Her insights demystify the franchising world and give listeners clarity on whether franchising is the right path.
Learn More About Liz Leonard:
Website: https://lizleonardconsulting.com/
LinkedIn: https://www.linkedin.com/in/lizleonard/
Book: Your Franchise Fast Pass
Educational Portal: Included with book purchase
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