#856 What does it actually take to build and sell a billion-dollar company — not once, but multiple times? In Part 1 of this two-part episode, host Justin Williams sits down with serial entrepreneur David Royce, who started broke as a college student knocking doors to sell pest control and went on to build and exit multiple companies — with Forbes reporting one sale at $135 million and his final exit valued between $500 million and $1.5 billion. David breaks down the unglamorous early grind, the counterintuitive cash flow trap that nearly sank his first company even while it was thriving, and the "asset deal" strategy he used to sell customer accounts while keeping his best people — allowing him to essentially run the same playbook again and again at larger and larger scale. He and Justin also dig into the role luck plays in entrepreneurship, why following your passion can actually be dangerous advice, and why obsession — not passion — is what really drives long-term success!

What we discuss with David:

+ From broke college student to billionaire exit

+ Stumbled into pest control by accident

+ Studied sales books to go from zero to top rookie

+ Built a 100-person sales team in college

+ Nearly went bankrupt by growing too fast

+ "Revenue is vanity, cash flow is reality"

+ Sold accounts but kept the growth engine

+ Repeated the playbook 3 times, bigger each time

+ Luck vs. hard work — it's both

+ Passion is dangerous; obsession wins

Thank you, David!

Check out Part 2 of this episode.

Check out Aptive Pest Control at AptiveRecruiting.com.

Follow David on LinkedIn.

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