Satish Sharma is the founder of Unyscape, a digital agency focusing on design, products, advertising, and analytics. In this episode, Satish talks about the importance of good search engine optimization (SEO) and understanding analytics. Satish shares a few tips for aspiring entrepreneurs in getting themselves and their content out there. Learn about widely available tools that you can use in improving your online presence and growing your business.

Timestamped show notes
01:34 - Starting on their own
05:13 - Analytics is the foundation of everything
07:07 - Improving your business
13:20 - YouTube is now a discovery engine
15:57 - Unlocking possibilities can only happen by creating more content
17:01 - Consistency is key
18:29 - Satish’s first video
21:09 - How his friend built a $50 million company on YouTube
23:00 - If the content is right, you won't have to spend so much time editing
24:39 - Know what people are looking for
25:37 - Google is your friend to find the right content you can create
27:02 - Ask for help!
30:45 - When you only talk to people about business, they don't give you business. Share your story!
32:45 - Understanding pricing
35:39 - Answer questions on Quora through your content
38:19 - Know your customer, know your customer’s customer
38:31 - Additional tools: Semrush, AnswerThePublic
42:06 - Advice for recession
46:26 - Host your own content!
47:56 - You don't have to be on all platforms but create content on where your customer is

Links
Satish’s LinkedIn: https://www.linkedin.com/in/satishsharmafromunyscape/
Unyscape: https://unyscape.com/