Why do some videos go viral and some don’t? You could be constantly creating content thinking that going viral is something unpredictable, that it could happen to any video you make at any time. The thing is, not all viral videos actually went viral by accident. If you’re wondering what you can do to optimize your content so it’ll have more chances to go viral and reach your potential audience, think of these 2 things: Intentionality and strategy.

Your content has to be intentional. You have to avoid haphazard posting and hoping something sticks. You have to be strategic with creating content that your audience is more likely to engage with, and it also helps to know what time they’re usually active on social media.

These are a few of the many things that Hilary Billings has learned over the years of creating viral content that helped her gain over a billion views in the past year alone, 20M likes, 850k followers on Tiktok and that helped businesses she has worked with build their audience as well. She founded Attentioneers, a creative agency that helps brands and their partners drive exponential audience growth through viral content. Her team has created proven content strategies that catch people’s attention and increase engagement tenfold. The results? Their clients get 20 times more video views, 248 times more likes, and 13 times more comments. 

IN THIS LIMITLESS PODCAST EPISODE YOU WILL LEARN
1. How viral videos work, and how important “watch time” is on every video you create
2. How intentionality can lead to virality if the correct execution and strategies are in place
3. How to craft your videos to match the social media platform you’re posting them to
4. How TikTok has proven to be more effective than other platforms in terms of engagement and sales conversions

Join the Frankly Co. Community: https://franklyco.com
Attentioneers website: https://www.attentioneers.com
Hilary’s personal website: https://hilarybillings.com/
Connect with Hilary on LinkedIn: https://www.linkedin.com/in/hilarybillings
Follow Hilary on Instagram: https://www.instagram.com/hilary_billings/?hl=en