Turning a Game into a Brand: The Story of Premier Spike's Rise | Taylor Sanford
Description
Tired of the same old equipment holding back the fast-growing game of round net, Taylor took matters into his own hands. As a tournament organizer, he saw firsthand the sport's potential but knew it needed an upgrade to truly thrive. Against all odds, he launched Premier Spike to develop a better ball and revolutionize the industry. Hear how Taylor overcame the challenges of product design, manufacturing abroad, and taking on an established brand. Through passion, grit, and strategic partnerships, Premier Spike is now fueling the sport's rise. Discover Taylor's secrets to success and how he balances business growth while staying true to his competitive roots.Highlights:00:00 Intro00:54 Taylor Sanford’s background03:04 The number of Roundnet players04:09 Taylor’s experience in China07:13 Successful launching of the brand11:38 Different marketplaces and TikTok shops15:33 The biggest lesson Taylor learned20:31 Building your network23:33 Work and family balance30:13 Success creates opportunities32:20 The biggest challenges moving forward35:59 Data analysis by AI and the use of GPT39:43 An advice for the audience
United States
