Using AI to Drive Consumer Engagement through Klickly, A Founder's Story with Cooper Harris | S2: E19
Description
Cooper Harris, a serial entrepreneur and successful actress who is also the founder of Klickly, a data-driven AI platform that powers distributed commerce. Klickly implements a B2B business model, working closely with brands to help them reach their targeted consumers.
According to Harris, Klickly's founders aimed to use AI to help brands complete consumer deals. They envisioned utilizing AI and data to match consumers with products they would be excited about and purchase in real-time. Harris describes Klickly's mission as helping innovative brands make smarter, data-driven decisions in getting their products to market.
To accomplish this, Klickly has commerce modules on 25 million online shopping and brand destinations and a machine-learning program that uses sophisticated algorithms to understand the consumer and promote and power transactions. "Klickly is not doing traditional advertising,” Harris said, it uses AI and consumer signals to power sales to genuinely excite consumers to discover what the brands offer.
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