DiscoverWSJ Your Money BriefingWhen a Sale Price Isn’t a Discount: How Deceptive Pricing Tricks Shoppers
When a Sale Price Isn’t a Discount: How Deceptive Pricing Tricks Shoppers

When a Sale Price Isn’t a Discount: How Deceptive Pricing Tricks Shoppers

Update: 2023-09-19
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Several retailers have been sued for posting sale prices on items that aren’t actually discounted prices. WSJ reporter Patrick Coffee joins host J.R. Whalen to discuss how the process works, and what consumers can do.


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When a Sale Price Isn’t a Discount: How Deceptive Pricing Tricks Shoppers

When a Sale Price Isn’t a Discount: How Deceptive Pricing Tricks Shoppers

The Wall Street Journal