Confused by Amazon’s PE ratio? Financial educator Brian Feroldi breaks down the six stages of a company’s life and reveals why traditional valuation metrics often fail. Learn how to analyze any stock, avoid common mistakes, and discover the tool that makes investing easier for everyone.

[00:01:00 ] Why PE ratio fails for Amazon and growth stocks.

[00:03:00 ] The six stages of a company’s business lifecycle explained.

[00:07:00 ] How to spot startups and hypergrowth companies in the market.

[00:11:00 ] Self-funding phase: when companies stop needing outside capital.

[00:13:00 ] Operating leverage: profits grow faster than revenue here.

[00:16:00 ] Capital return phase: dividends, buybacks, and mature companies.

[00:19:00 ] Three key numbers to identify a company’s current stage.

[00:26:00 ] Why Amazon’s valuation needs a different metric approach.

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