Why SaaS companies should spend more on brand vs. demand
Update: 2025-03-17
Description
Omar Akhtar, founder and principal analyst at Benchmarker, dives into the critical balance between brand and demand marketing for B2B SaaS companies. He reveals insights from his latest research, highlighting that companies exceeding revenue targets tend to allocate more resources toward brand building. Omar also tackles misconceptions surrounding brand spending, emphasizing its long-term value and importance for inclusion on customer shortlists. Listen for actionable advice on how early-stage companies can effectively measure brand success even with limited resources.
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