Why StashAway's Shariah Portfolio Took 7 Years to Build
Update: 2025-10-22
Description
With the recent launch of its direct ETF Explorer and a long-awaited Shariah Global Portfolio, is digital wealth manager StashAway signaling a major evolution in its business model? Malaysia Country Manager Wong Wai Ken joins us to share the story behind this new chapter.
We discuss:
The self-disruptive expansion to a transaction model for their new ETF Explorer.
Whether ETF Explorer is an attempt to address low-fee brokers
Why the Shariah Global Portfolio was led by the Malaysian team.
Why it took 7 years to bring to market
How their offering fits into the larger landscape of shariah investment options
Their focus on deepening customer engagement, instead of pure user acquisition.
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