Why We've Become Obsessed With Fragrance with Malaika Jones of Brown Girl Jane
Description
The world of niche fragrances is booming and one brand leading the category is Brown Girl Jane — the first Black woman-owned fine fragrance brand to launch at Sephora! The line of fine perfumes focuses on “scent for wellness,” knowing that scent has the proven ability to affect us on a psychological level. Malaika Jones, co-founder and CEO, joins us to share how they leveraged clinical studies that measured brain activity when smelling different scents, why “Z-alphas” are obsessed with fragrance, how social media made buying a scent without smelling it the norm, and the trend she thinks will rise this year.
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