Your attic insulation is a grid asset
Digest
Seth Little's journey into energy efficiency began with a childhood fascination with technology and evolved into a career focused on helping customers save energy and money. He details his transition from a regional contractor to Clear Result, driven by a passion for sustainable living. His work involves designing programs that leverage digital solutions and instant payments for improved customer engagement, a stark contrast to the paper-based processes of the past. A key focus is on attic insulation as a cost-effective, passive grid responsive asset, reducing strain on the grid during peak demand. He emphasizes the transformative potential of high-resolution meter data for precise program design and forecasting energy savings, while acknowledging the challenges of balancing data utilization with customer privacy concerns. Finally, he addresses the crucial need to design energy efficiency pilots with scalability in mind to ensure wider adoption and impact.
Outlines

From Teenager to Energy Efficiency Expert & The Evolution of Smart Home Energy Efficiency
Seth Little's career path from a childhood fascination with technology to becoming an energy efficiency expert at Clear Result is detailed. He discusses the evolution of energy efficiency programs, from paper-based processes to digital solutions and instant payments, and the importance of customer engagement.

Attic Insulation, Grid Response, and High-Resolution Meter Data
The podcast explores attic insulation as a cost-effective, passive grid responsive asset, reducing peak demand strain. It also examines how high-resolution meter data revolutionizes program design, enabling targeted interventions and precise forecasting of energy savings, while addressing challenges related to data usage and customer privacy.

Bridging the Gap Between Pilot Programs and Scalability in Energy Efficiency
The final section focuses on the critical need to design scalable energy efficiency pilot programs from the outset to ensure successful expansion and wider adoption.
Keywords
Energy Efficiency
Using less energy to achieve the same outcome, including measures like insulation, efficient appliances, and behavioral changes.
Smart Grid
A modernized electricity grid using digital technology to improve efficiency, reliability, and sustainability.
Grid Responsive Asset
Any resource adjusting energy consumption or production in response to grid needs, including passive measures like building insulation.
Demand Response
Strategies to manage electricity demand by incentivizing consumers to reduce energy use during peak periods.
Advanced Metering Infrastructure (AMI)
A system of smart meters providing real-time data on energy consumption.
Energy Transition
The global shift from fossil fuels to renewable energy sources.
Customer Engagement
Strategies to interact with and retain customers, particularly in the context of energy efficiency programs.
Program Scalability
The ability to expand energy efficiency programs from pilot projects to larger-scale deployments.
Q&A
How has the role of customer engagement evolved in energy efficiency programs?
Customer engagement has shifted dramatically from traditional mail-based applications to digital, always-on solutions with instant payments. The focus is now on proactive engagement and personalized approaches.
Why does Seth consider attic insulation a grid responsive asset?
Well-insulated attics reduce air conditioning load during peak demand, passively contributing to grid stability without requiring digital connections or active demand response events. It's a cost-effective, always-on solution.
What are the barriers to better utilization of customer data in energy efficiency programs?
Utilities are often risk-averse and protective of customer privacy. While data quality can be a factor, the primary barrier seems to be a conservative approach to data usage, potentially overlooking the significant benefits of broader data analysis.
How can the gap between pilot programs and scalability be bridged in energy efficiency initiatives?
By designing pilots with inherent scalability from the outset, demonstrating a clear path to larger-scale deployment. This reduces risk for utilities and increases the likelihood of successful program expansion.
Show Notes
A Jurassic Park clip at an audio-visual store in Indianapolis got Seth Little thinking about smart homes as a teenager in the 1990s. That moment led him to a career in energy efficiency. Today, he's the director of market development and partnerships at CLEAResult, one of North America's largest energy efficiency implementation firms.
Seth has a provocative take on the energy transition: attic insulation is a grid-responsive asset. While the industry has been moving toward digital solutions, Seth argues that traditional efficiency measures should complement, not replace, active technologies. Unlike demand response programs that require internet connectivity, a well-insulated attic is always working to reduce peak demand—and it's often more cost-effective than deploying multiple digital systems.
This week on With Great Power, Seth explains why we need a full set of solutions to achieve grid responsiveness, how high-resolution meter data is changing program design, and why utilities need to do more with customer data.
With Great Power is a co-production of GridX and Latitude Studios.
Subscribe on Apple, Spotify, or anywhere you get podcasts. For more reporting on the companies featured in this podcast, subscribe to Latitude Media's newsletter.
Credits: Hosted by Brad Langley. Produced by Erin Hardick. Edited by Anne Bailey. Original music and engineering by Sean Marquand. Stephen Lacey is executive editor. The Grid X production team includes Jenni Barber, Samantha McCabe, and Brad Langley.



