DiscoverIn Good Taste
In Good Taste
Author: Sprudge MediaSubscribed: 3Played: 9
© 2021 Sprudge Media
In Good Taste is a new podcast on coffee marketing—what it means to sell coffee here in 2021—and some of the biggest ethical questions and issues that are in the marketing sphere of specialty coffee right now. Hosted by Ever Meister, produced by Sprudge Media.
In Good Taste is an eight-episode series on coffee marketing—what it means to sell coffee here in 2021—and some of the biggest ethical questions and issues that are in the marketing sphere of specialty coffee right now. “My goal here is to use my training as a journalist to create a platform where we can share our thoughts and concerns,” explains Meister, “and also our motivations for making the world of specialty coffee marketing a better place. Each episode will focus on a different area of the work, and I'll interview folks to get as broad a perspective as possible.” In the first episode, Meister scratches the surface and asks a number of coffee professionals involved in marketing questions about their backgrounds, the ethical codes they follow, and the resources they use in their work.
The Ethics Of Photography In Coffee Marketing
In the second episode of In Good Taste on the Sprudge Podcast Network, host Ever Meister is diving deep into what it means to sell coffee here in 2021—asking some of the biggest ethical questions and issues that are in the marketing sphere of specialty coffee right now. This episode explores the ethical implications of using photographs in coffee marketing and asks, among other things, “What story are the pictures that we share of coffee farmers telling?” In the episode, Ever Meister speaks with several coffee producers across Latin America and Africa with varied opinions on the use of photography in coffee marketing. The featured interviewee is Vava Angwenyi, the founder of Vava Coffee Limited in Kenya, and also co-founder and director of Gente Del Futuro in Tanzania, Colombia, and Kenya. Angwenyi authored Coffee, Milk, Blood in 2020 and explains what's special about it is that “the producer in Africa is depicted in a more dignified manner, in a manner that takes us beyond the washing station, beyond the coffee cherry, beyond the dirty hands and the dirty feet that are processing the coffee.”
Appropriation In The Coffee Industry
We explore the far-reaching effects of appropriation in the coffee industry—and beyond. What does it mean to "borrow" images, language, icons, and other cultural elements in order to create and promote our coffee brands? And, perhaps more importantly, how do we make things right when we realize we've done wrong? We explore the transition Wonderstate Coffee from its former name and brand of Kickapoo Coffee, which was changed after company leadership came to terms with the history of appropriation that its former moniker represented. We'll hear from Lester Randall, tribal chairman of the Kickapoo Tribe In Kansas, as well as Wonderstate co-owner TJ Semanchin, as they discuss the intent and the impact of the company's original name and share their healing journey. Disclaimer: After this episode was originally broadcast, it was brought to Ever Meister's attention that the story she had crafted around this topic side-stepped the necessary conflicts, complications, and confrontations that went on behinds the scenes during Wonderstate's name-change process. Meister wants to apologize to listeners for not forcing a more critical look at those aspects of the transition and wants to make clear that while the conversation included in the episode remains powerful, there is always more to be told than can be contained in just one conversation.
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